mirrAR – Driving retail industry’s future with contactless immersive tech

Nearly every industry has been enhanced by augmented reality, including healthcare, gaming, and retail, and the market for AR has become so enormous that forecasts indicate it will be worth $61.4 billion by 2023. When we focus on AR in retail, Wikitude estimates that 32% of customers regularly utilise the technology and that 73% of smartphone AR users are very satisfied with their experiences.